Activation & Measurement

Ask for an audience, activate it in minutes.

AI-driven audience building for consumers and healthcare professionals, grounded in CHRONOS, Forian's healthcare data ecosystem.

Describe who you want to reach, activate in the channels you already buy, and measure the campaign against real world outcomes.

Request a demo

Tell us a little about your team and we'll be in touch.

From audience to outcome

Audience building, activation, and measurement usually sit with three different vendors. Definitions drift between them, setup takes weeks, and the report that finally arrives counts impressions when the question was whether the brand grew.

Forian handles all three in one place. Ask Forian, the platform's built-in assistant, turns a plain-language description into a sized audience while you are still in the meeting. Refine it by talking, activate it in the channels you already buy, and read the result in the same data that built it.

Fast to start, fast to build

There is no implementation project: sign in, describe the audience, and the first count comes back inside the conversation.

Who this is for

Provider and pharma commercial, brand, and marketing teams, and the agencies who run their media. They own a brand's growth number and have to show a leadership team what the spend actually bought.

Forian Consumer Studio (FCS)

Consumer reach, clinical precision.

Describe an audience in plain language and get an activation-ready segment, grounded in claims-derived propensity models, in minutes.

What syndicated audiences miss

Most health audiences arrive as a finished segment: a modeled score you cannot inspect, tune, or combine. FCS gives you the models themselves, each defined by a published clinical code set and combinable with 800+ consumer attributes, geography, and exclusions in one request.

Inside the models

Every propensity model starts from a cohort of observed clinical events in CHRONOS, defined by diagnosis, procedure, and prescription codes, and learns the consumer signature of that cohort. Every identity is then scored on how closely it resembles that cohort.

Claims-backed audience quality

An audience can be checked against real claims prevalence for the conditions that matter to the brand before budget is committed.

Forian HCP Studio (FHS)

Provider depth, closed-loop proof.

Describe the healthcare professionals you want to reach in plain language, get an NPI-level audience built from their claims, and measure the campaign against the same claims, on the objective you set.

Ask for the audience

Ask for a prescriber market in plain language and get an NPI-level audience sized while you are still in the meeting. Refine it by specialty, by what providers diagnose and treat, by what they prescribe down to the ingredient, by the make-up of their patient panel, and by where they practice. Bring your own NPI list and build against it.

Built on claims

FHS reads 12.5B+ claims a year across 1.9M+ NPIs, so audiences reflect what providers actually diagnose, treat, and prescribe. The same claims measure the campaign against the objective the brand set, whether that is new prescriptions, new patients on therapy, or share, so the result comes from the source that built the list.

HCP-to-consumer crosswalk

Because consumer and provider data sit on the same claims backbone, an NPI connects to a consumer identity and to a de-identified patient panel, which gives an HCP plan three routes instead of one: the provider's market, the provider as a person, and the provider's patient panel.

CHRONOS is HIPAA compliant. Data volumes as of September 2026.

Forian Consumer Studio audiences are built from de-identified and privacy-safe data. Scores do not reflect any individual's actual diagnosis, treatment, or health information, and no individual health data is disclosed to clients or media partners. Audiences are subject to applicable state consumer health data laws and industry self-regulatory standards, and certain sensitive conditions are excluded from activation. Not available in all locations.